Le Journal des Entreprises | La communication du dirigeant
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Knowing how to do things and letting people know
Innovation, science and technology demand rigor and precision. But in an ecosystem where investors, partners and talent are also looking for human proximity, the image of the leader becomes a factor of attraction.
That's what Wheere's approach is all about: making visible what is built behind closed doors, bringing out the story behind cutting-edge technology, and giving a face to an ambition through personal branding.
Between conviction and strategy
Personal branding isn't about ego, it's about strategic leverage.
But how do you strike the right balance between communication and authenticity?
In an interview with Le Journal des Entreprises, Pierre-Arnaud Coquelin shares his doubts, his choices and his vision of leadership aligned with the new codes of communication.
He shares his thoughts on the role of a company's reputation and image in its growth.
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Portrait in Les Echos: Pierre-Arnaud Coquelin wants to geolocate the world
Embodying the company
Behind the public image lies an ambitious entrepreneurial project and a strong determination to make Wheere a major player in indoor geolocation.
But beyond technology, the article reveals how human adventure storytelling can become a driver of engagement, attractiveness and trust.
A story where every video, every publication, every word becomes a fragment of the company's history.
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